Website Marketing and Search engine optimization
Website Promotion is all about delivering targeted internet traffic to your website.
Why is my site not showing in the search engines?
There is a popular misconception that once you've published your website, you submit it to hundreds of search engines, and then sit back and wait for the money to roll in.
Unfortunately it is not as simple as that. The internet is a very crowded and competitive marketplace. Regardless of what it is you're trying to market, you will almost certainly be up against thousands if not millions of other websites, all competing for the coveted top 10 positions.
Proven track record
Every website that we develop, is designed to perform well in search engines. We believe that SEO is not something that is added on at the end.
We have experience in successfully marketing websites, and achieving top 10 Google listings. Not sponsored listings, or Pay Per Click, but organic listings, as these are the ones that the vast majority of internet users click on. Our service is affordable, and employs only 'legal' techniques.
We share our knowledge with our clients
We prefer to work with our clients in marketing their website. It not only reduces their costs, but clients are often best placed to carry out some of the work and they typically learn a lot about their own business.
We provide our clients with targeted information and support to help them effectively market their website on the internet
Know your internet marketplace
- What are your potential clients searching for?
- How popular are your services / products with the internet audience?
- How competitive is your marketplace?
- Who are your competitors?
- How do they market themselves on the internet?
Establishing links into your website
- Why should you do it?
- Who should you link from?
- How many links do you need?
- Is it worth paying for links?
- What should the links look like?
Website content and search engine optimisation
The content is the most important part of the site when it comes to search engines. It is highly unlikely that you will get this right by accident. Let's put it this way: If you don't mention 'widgets' in your site, it will never be found for 'widgets'
As well as being ideal for search engines, the copy on your site also needs to be compelling and convincing - just basic marketing stuff, but crucial.
The sales message is vitally important
There is nothing worse than getting those highly sought after visitors to your site, but failing to convert them to prospects and ultimately clients.
When producing the copy for your website, you may want to consider employing the services of a professional copy writer.
Sound technical platform
Whether you choose a static website, or an e-commerce shop, the solutions that we provide to you are all focused on providing you with a solid technical platform to maximise search engine potential.
Creating a 'search engine friendly' website is not for the lazy. It can be hard work.
Monitoring and Reporting
We use a range of tools through which we can provide our clients with accurate information on the success (or otherwise) of website marketing initiatives.
Need quick results?
Even if you do everything exactly by the book, it can still take a website for a new domain 6-8 months to really get noticed by search engines like Google (which happens to be the most popular).
We are able to provide you (as we have done for a number of our clients) with an alternative solution that could deliver top 10 results in as little as a week.
Just take a few seconds to imagine what that could do for your business.
And best of all, this is available at a very reasonable, fixed cost.
